With Google Ads, doctors and other healthcare providers may advertise online to people actively looking for their services.
Google Ads: How do they reach patients?
Google ads for doctors are purposefully positioned at the top of Google search results when potential patients seek healthcare services. This simple yet effective principle is how Google Ads works. Thanks to this ideal location, your Google ads will attract patients who are actively looking for your services.
You will only be charged when someone clicks on your ad using Google Ads' pay-per-click (PPC) model. In this way, doctors can ensure a quantifiable approach to digital advertising by setting a budget that corresponds with their objectives.
How does Brandatomy create effective Google Ads for doctors?
1. Use Keyword Targeting We find the best medical, healthcare, and specialty treatment-related keywords, by doing serious study.
A person's interest in a certain term, product, or service drives a search, so Brandatomy team puts some effort into thorough keyword research. Brandatomy develops search campaigns to target potential patients who are actively seeking medical services, using a combination of phrase and exact match keywords.
2. Create Engaging Google Ads
Ads for medical services and discounts should be interesting and relevant. Doctor's social media platform links, headlines, and descriptions are typical components of these advertisements.
We craft an engaging ad that highlighted our client’s unique selling points and his distinctive advantages, such as experienced staff, modern facilities, and patient-focused care. Location and phone number are two of the most valuable facts that are included in your ads.
3. Use Location Targeting Ads
Google ads for medical practices can be geo-targeted to show up to people in certain areas. This way, prospective patients in the doctor's service area will view the ads.
4. Enable Ad Scheduling and Conversion Tracking
We were able to maximize the efficiency of the clinic's Google Ads campaign by utilizing ad scheduling, commonly called dayparting. To maximize relevancy and boost the possibility of user engagement, we aligned the ad display with the clinic's working periods. Phone call monitoring and form submissions are both part of conversion tracking. In addition to tracking ad performance, Google Ads offers in-depth data and insights. Doctors can assess the effectiveness of their campaign by tracking metrics such as the number of clicks, impressions, and conversions.
5. Optimize Landing Page
One important part of every website is the landing page. Our team verifies that it loads quickly, has clear headlines, and, most importantly, is mobile-friendly. Our priority is that user experience is first-rate.
Brandatomy Google Ads for Doctors is a great way to market healthcare services, get new patients, and boost the online presence of medical practices. Doctors can reach people who are actively looking for medical information or services at the perfect time by using tailored advertising.
