Search Engine Optimization

Search engine optimization (SEO) for medical websites involves raising your site's ranking and visibility in response to specific keywords and searches "organically" (i.e., without the use of paid advertisements).
Any time someone types keywords into a search box on a desktop computer, laptop, or mobile device and uses a search engine like Google, the search engine utilizes algorithms to determine which pieces of content to display first. Nowadays, medical SEO takes into account various factors beyond just keywords, including listings, backlinks, content quality, and reviews.
You need a thorough medical SEO strategy because search engines are getting smarter, and there is more competition for medical websites.
 

Brandatomy SEO goals:

•    We start by carefully checking your title tags and H tags on each page to make sure they are written correctly and using the right geographical identifiers to help your site rank in local searches.
The reason local SEO tactics are essential for medical practices is that most of your business comes from nearby. If you neglect to incorporate local SEO into your overall medical SEO strategy, you may lose out on the most effective method of attracting new patients, who are actively searching for you online in your local area.
•    The most important thing for medical offices' SEO is the content they post. You can show potential and current patients by having relevant, high-quality content on your website. This also shows Google that you are a specialist in your field, which helps you rank higher in search engine results. Your website will get new content regularly if you post blogs. You can also use this information to share on social media, which is one of the best ways to find new patients and should be a part of your total digital marketing plan. You can rank higher on search engines and in search results by adding new content to your website. This can also help you rank for new keywords on Google, making your website rank higher overall.
 

How to implement SEO for health care businesses?

Step 1: Claim your local listings 
People can find out more about your medical practice through local listings on Google Business Profile, which also give search engines important information about your clinic or center, like its name, address, and phone number. In order to improve your medical SEO, we add this information.
Step 2: Keyword research 
Key words, or search terms, are what people use to look on the web. At Brandatomy, we search for the keywords to find the most relevant to use on your medical website as part of SEO.
Step 3: Make your content helpful
Why is it important for healthcare SEO to have content? When it comes to healthcare SEO, content is very important. The Brandatomy medical content team writes and reviews this content because it deals with important issues that can affect big choices in people's lives, like whether to have a medical treatment or pick a certain plan. Our experts can help you when they shape your content. 
We can boast about your years of experience with a certain disease or procedure after checking the information before posting it to make sure it is correct. This method can make the process for creating content longer, but it's necessary to get useful, original, and reliable content.
Step 4: Improve your website’s page experience
Most of the time, you'll need a web developer to fix these problems. At Brandatomy, a web developer is a member of our team who can make some changes for you, such as:
•    Resolving mobile-friendly issues.
•    Setting background and text colors apart more clearly.
•    Eliminating scripts that are not in use.
Step 5: Secure your site with HTTPS
HTTPS isn't just important for medical SEO; all markets should use it to protect their sites. But healthcare providers who put patient information online through a patient center must use HTTPS. Get an SSL (Secure Sockets Layer) certificate to start using HTTPS. Your developer can then install the certificate.

Step 6: Streamline your website architecture 
It can be very frustrating for users to navigate a medical site, so it's important to make sure your website's design is logic and is easy to use. 

Improve your healthcare SEO with Brandatomy SEO experts:

With healthcare SEO, your business can reach many objectives, such as getting more customers. If you want our team of SEO professionals to help you plan, implement, and manage your SEO strategy, please contact us.